visual identity including logo and graphics for Harvard’s GSAS engage website
splash page options
custom style guide developed for harvard gsas engage identity
/ Harvard Graduate School of Arts & Sciences /
logo + brand identity design
Brand initiation for Harvard’s newly launched Engage platform—a centralized hub for graduate students, and faculty. The logo maximizes the seasoned brand appeal of the Harvard Shield in a whimsical flower-like pattern reinforcing the notion of connectedness, within the context of a centralized hub. The “circle of shields” graphic naturally formed a repeating pattern used on the website and marketing materials, to further underscore the brand identity.
photos: Harvard GSAS